Competition in PPC - Good or Bad?

Do you know what the best thing about competition is? It’s the facility to see what they are doing, where they spend their money and what works or doesn’t work. That’s why I find the claims that large competition is bad to be ridiculous. Take pay-per-click as an example - you’ll find out so much about your market just by monitoring the ads of your rivals. And with tools like PPC Bully 2.1 it is really simple. See what keywords they bid on and how long they keep their ads up to see what works and what not. Competition is only a good thing and you should be trying to find crowded places rather than avoiding them - this is where the money is.